Explosive Growth From The Stage: Some Pro Speaking Tips

Websites, social media, and billboards are all useful, but ultimately, your best tool for attracting new law firm clients may be your own voice. By demonstrating your expertise in a specific area of law, you can establish trust with your audience, thereby proving that they can benefit from your law firm’s services. Giving a presentation can be unnerving, however, even if you’re accustomed to appearing in front of other people in court.

Preparation is key, which is why you can benefit from these helpful hints:

Target Your Appearances Based On Your Practice Area

It doesn’t matter how amazing of a speaker you are — your presentation will be useless if you stand up in front of the wrong crowd. The topic you choose should be relevant to your audience — and your audience should be made up of potential clients who can actually benefit from your firm’s legal services. If you specialize in elder law and estate planning, schedule an appearance at a local senior center or AARP event. If you primarily handle family matters, your message will resonate best at conferences for couples or single parents.

Select Trending Topics

Attract attention with a topic that is immediately relevant to your audience — ideally something they’ve heard lately in the news. Find a natural way to connect this topic with important legal principles. Relevant topics will keep audience members more engaged — and more likely to invest in your services in the future.

Get Published

Choosing a target audience is just the first step. Next, you need an in, especially if you plan to speak at a major conference. Not just anybody will be accepted — you need an impressive background. Many lawyers set themselves apart via trade journals and other publications. Research and write an in-depth article about a relevant area of interest, and get it published in a major law journal. Highlight this publication when pitching to conferences, and offer to speak on the topic.

Marketing to Other Lawyers

Many lawyers speak at conferences in hopes of finding new clients, but public appearances can also help you develop working relationships with other legal professionals, while also attracting the best and brightest talent to your firm. If you’re on the hunt for a talented new attorney, try talking at a law school or in front of your local bar association.

Speaking engagements can dramatically raise your profile in the local community and across a broader region.