Search Specialist

The Seamless Management Group is seeking a Search Specialist to manage all SEO and paid SEM efforts, supporting a family law firm with Virginia and Maryland offices and plans for expansion. This model will eventually extend to additional law firms. This position will be based in Fairfax, VA, with occasional travel possible.

Duties and Responsibilities

  • Manage all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks
  • Oversee pay-per-click (PPC) campaigns on Google and other engines/tools
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Perform ongoing keyword research including discovery and expansion of keyword opportunities
  • Research and implement content and link-building recommendations for organic SEO success
  • Track, report and analyze website analytics, PPC initiatives and campaigns
  • Work with marketing team members to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Required Skills and Experience

  • Proven SEO and SEM experience managing organic and PPC campaigns across Google, Yahoo and Bing.
  • Knowledge of current best practices for on-page and off-page SEO
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools like Google Analytics
  • Experience with A/B and multivariate testing
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of any of the following a plus: WordPress, Salesforce, HubSpot
  • Knowledge of and ongoing research on keyword ranking factors, search engine algorithms and PPC bidding strategies
  • Solid team player with excellent communications skills
  • Bachelor’s Degree in a related field